Market research is a systematic and essential process that businesses employ to gather, analyze, and interpret information crucial for strategic decision-making. It involves a series of steps aimed at understanding the dynamics of a market, identifying opportunities, and mitigating risks.

The process begins with clearly defining research objectives, which could range from understanding customer preferences to evaluating market demand or assessing competitors. Data collection methods vary and can include surveys, interviews, focus groups, observations, and the analysis of existing data sources. Primary data, obtained directly from original sources, and secondary data, collected for other purposes, are both integral components.

The collected data undergoes analysis and interpretation, employing methods such as statistical analysis and qualitative coding to derive meaningful insights. The final step involves reporting and presenting the findings in a clear manner, allowing decision-makers to understand the implications and make informed choices.

Effective market research empowers businesses with a deeper understanding of their target market, enabling them to make informed decisions, reduce risks, and capitalise on opportunities. It is an indispensable tool for staying competitive and responsive to the dynamic nature of markets.

Market Research Services

Regulatory Landscape Analysis

Our services include in-depth analysis of the regulatory landscape within the energy sector. We track regulatory changes, assess compliance requirements, and provide insights into how regulatory dynamics may impact clients' operations and market strategies.

Market Sizing and Forecasting

Utilising robust methodologies, we conduct market sizing and forecasting exercises. These efforts provide clients with a clear understanding of market dynamics, potential growth trajectories, and opportunities for market expansion, enabling them to allocate resources effectively and make informed investment decisions.

Market Opportunity Assessment

We conduct thorough market opportunity assessments, analyzing industry dynamics, emerging trends, and regulatory landscapes. Our goal is to provide clients with a nuanced understanding of market potential, enabling them to make informed decisions about market entry, expansion, and strategic positioning.

Strategic Market Entry and Expansion Plans

Based on our research findings, we assist clients in developing strategic market entry and expansion plans. This includes identifying target markets, devising entry strategies, and recommending strategic partnerships or collaborations to enhance market penetration and accelerate growth.

Highlighted Projects

IHS Towers

Evaluated the financial savings that could be made from transitioning base stations from diesel powered generators to on-grid and solar energy supply.

Capacity Building

Advisory for the development of two hybrid solar and conventional generation projects with an aggregate capacity of 235MW ($138.5million). 

shell oil company
Shell Foundation + Konexa

Advisory on the development and integration of decentralized energy technologies within an islanded distribution network in northern Nigeria.

africa energy
Africa 50

Advisors on $214million “Project Green” which aims to reduce diesel use and carbon emissions (50% by 2030) with renewables’ integration across Nigeria's cell sites portfolio.